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SAP C-C4H22-2411 Exam Syllabus Topics:
Topic
Details
Topic 1
- Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 2
- Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 3
- Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 4
- Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q21-Q26):
NEW QUESTION # 21
You want to prevent a specific wristwatch brand, XELOR, from being recommended on your website, although it will still be available to purchase. How can you do this?
- A. Set available to "false" in product catalog for all products of that brand.
- B. Use command (['include', 'brand', 'is', "XELOR"]) when requesting recommendations on wristwatch pages.
- C. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
- D. Use command (['exclude', 'brand', 'is', "XELOR"]) when requesting recommendations on wristwatch pages.
Answer: D
Explanation:
To exclude a brand from recommendations in SAP Emarsys:
* Option C:Correct. The command ['exclude', 'brand', 'is', "XELOR"] in the Web Extend script excludes XELOR from recommendations while keeping it purchasable.
* Option A:Incorrect. Excluding "ALL" brands is nonsensical and would block all recommendations.
* Option B:Incorrect. Including XELOR would promote it, not exclude it.
* Option D:Incorrect. Setting "available" to false removes it from purchase, not just recommendations.
The SAP Emarsys Help Portal under "Web Recommendations" details exclusion commands.
References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).
NEW QUESTION # 22
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?
- A. Channels > Email Campaigns
- B. Content > Forms
- C. Management > Form Settings > Opt-in Invitation and Interests
- D. Management > Form Settings > General Format
Answer: C
Explanation:
To fix a typo in an opt-in invitation:
* Option C:Correct. Management > Form Settings > Opt-in Invitation and Interests is where the text for opt-in forms (e.g., subscription confirmations) is edited.
* Option A:Incorrect. Content > Forms manages form design, not specific invitation text.
* Option B:Incorrect. Channels > Email Campaigns is for campaign setup, not form content.
* Option D:Incorrect. General Format is for form structure, not text content.The SAP Emarsys Help Portal under "Form Settings" specifies this location.References:SAP Emarsys Help Portal - "Form Settings" (https://help.emarsys.com/).
NEW QUESTION # 23
What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.
- A. Manage optional content
- B. Personalization token
- C. Link Editor
- D. Emarsys Scripting Language
Answer: B,D
Explanation:
To personalize with a fallback in SAP Emarsys:
* Option A (Personalization token):Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}}) allow a fallback value if the field is empty.
* Option D (Emarsys Scripting Language):Correct. ESL can use conditionals (e.g., {% if contact.
first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.
* Option B:Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.
* Option C:Incorrect. Link Editor is for URLs, not text personalization.The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.References:SAP Emarsys Help Portal -
"Personalization" (https://help.emarsys.com/).
NEW QUESTION # 24
What can you do with Relational Data in SAP Emarsys? Note: There are 2 correct answers to this question.
- A. You can display product recommendations.
- B. You can use it to improve personalization and segmentation.
- C. You can add new products to your product catalog.
- D. You can create segment definitions by connecting different data tables.
Answer: B,D
Explanation:
Relational Data enhances SAP Emarsys capabilities:
* Option B:Correct. It allows segment creation by joining data tables (e.g., purchases and preferences).
* Option C:Correct. It improves personalization and segmentation by leveraging external data.
* Option A:Incorrect. Product recommendations rely on Predict, not Relational Data directly.
* Option D:Incorrect. Product catalog updates are separate from Relational Data.The SAP Emarsys Help Portal under "Relational Data" confirms segmentation and personalization uses.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/).
NEW QUESTION # 25
In which of the following scenarios can an Automation program be tested?
- A. After freezing an active program
- B. When a program is In Design
- C. At any time
- D. After pausing an active program
Answer: B
Explanation:
Testing Automation programs in SAP Emarsys:
* Option C (When a program is In Design):Correct. Programs can be tested during the design phase before activation, using test contacts to simulate the flow.
* Option A:Incorrect. Freezing locks the program, preventing testing.
* Option B:Incorrect. Testing isn't available "at any time"; it's restricted to design mode.
* Option D:Incorrect. Pausing an active program allows edits but not full testing.The SAP Emarsys Help Portal under "Automation Center" specifies testing in design mode.References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/).
NEW QUESTION # 26
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